If you are in any kind of sales and you are using an email address that you don’t own OR that is a non professional type like hotmail, yahoo or aol , I highly recommend you don't!
Let’s talk about non professional first. If you are helping people with financial services such as loans, real estate, insurance, planning, I have a question for you. How does an email address like email@example.com sound to you? People are interviewing you long before you meet in person.
Now let’s chat about addresses you don’t own.
If you are using an email address that you don’t own, I highly recommend you don't!
As I periodically do, I went through a database of real estate agents, loan officers and other industry professionals. There were about 20% that I knew changed companies and I had to go and look up their new email address. I sent out an email and another 11% bounced. What was interesting to me, some of the ones I updated were using the new companies email address HELLO!!! That was about 30% of the email addresses were not valid before I cleaned it up. So promise me you will stop using MyCompanyOwnsMyEmail@YourCompany.com Yeah I know you love your company and you never plan to leave. I said the same thing about my last two companies, but because I only market my name, my ph # and my email address, all my past clients can get a hold of me.
Also another mistake is using your Internet Service Providers email domain, like comcast, q, msn, att.net or even @realtor.com or @topproducer.com. Inevitably you will part ways with that organization at some point.
How much money has been lost because people cannot get a hold of you? Is it possible one or two transactions? We’re talking five figures for some.
In my not so humble opinion I think the only acceptable free email service is firstname.lastname@example.org or something very similar, not bestrealtor@, bestloans@
Now, how much does a a professional email address cost? Gmail’s FREE! Google Apps is Very Inexspensive, Goole Apps is $50 per year per account, the domain name cost about $10 per year. Spend a $100 and be set for 10 years. For the mathematically challenged that's $20 for 2 years, $30 for 3 years... LOL
As always if you have any questions feel free to contact me.