I am a big fan of Seth Godin. I had the good fortune to see him speak live in Atlanta. Besides being the author of fifteen international bestsellers that have been translated into over 35 languages. He is the master of short and sweet blog post.
Here is his 12/6/12 post
When everyone has access to the same tools
...then having a tool isn't much of an advantage.
The industrial age, the age of scarcity, depended in part on the advantages that came with owning tools others didn't own.
Time for a new advantage. It might be your network, the connections that trust you. And it might be your expertise. But most of all, I'm betting it's your attitude.
What a lot said in a few words. Without much surprise I gravitate towards the technology statement.
It has drastically changed many industries such as the travel, music, news...
As for the real estate industry, it wasn’t that long ago you had to drive to your broker’s office to use a computer to search the MLS, and if it was busy day, you had to wait to get on a computer and sometimes the computer you were dialing into was busy.
Before that if you wanted to research, you had to go the broker’s office and use the microfiche machine. Plats were in books... It was not feasible for an agent to own all that, forget about color printing and mailers. That was an expensive proposition.
Now we all have the same access to the same inexpensive data and technology. Some people use it and some don’t.
I am always amazed at how much people shy away from technology. People say things like, I’m not real good with computers. What I’m hearing is “I choose not to take advantage of the greatest leveling of the playing field in a few hundred years".
It wasn't ago that only big brokers could have full blown MLS search on their site.
Think about, for a few grand you can create a studio and have a news or any other type of talk show. The same goes for musicians. Recently you had to kiss the ring of some record label exec. Now for the same money as the news studio you and some friends can create an album while living in different parts of the world.
So it really comes down to attitude, doesn't it? So how’s your attitude towards technology? Are you running towards it?