It's the time of year where we reflect and plan the next year.
I have agents asking me what kind of web site should I get? What's the latest, greatest or bestest web lead generation system out there? Should I do a Blog? Tell me the latest magic bullet.
I usually ask, where does your business come from now? After a few poking and prodding questions, I get the same answer. It comes from their SOI, COI and past clients... whatever you prefer to call it.
Then I ask. What kind of marketing strategy are you using to market to your SOI? I usually get the deer in the head lights look. Then I get the "Wellllllll" Here's a tip, when the answer starts with the word well that has 6 or 7 Ls, it's going to be a song and dance.
So here's another question. If your business comes from your SOI. Then why are you spending all your money on NON SOI Marketing? Why are you always chasing the next best thing?
Imagine if you actually had a concerted plan to get referrals from your SOI. How much more business would you get?
When is the best time to start marketing to your SOI? Well let's think about that. Listing season is Feb and on. So when should you be capturing their mind share? NOW!!!
I am a strong believer that you should maximize your database before spending money on other things. SOI marketing has the highest return. Referral appointments rarely have competition.
Whether you are a real estate agent, loan officer, financial planner... I can help you with this.
I have created a turn key SOI marketing program. You have to do some work, but very little I promise.
Don't wait to get started Click, Call or Crawl Today
firstname.lastname@example.org 801-999-8209 1218 E 7800 S #150 Sandy UT 84094