Speed of Response and Contact Rates
Internet leads die a quick death. Based on data from a MIT Study1, the odds of contacting a lead after 5 minutes, versus 30 minutes, drops by 100 times. In fact, from just 5 minutes to 10 minutes the odds decrease by 5 times.
Speed Wins
Here is really good information on lead conversion. This is the solo agents Achilles heel. A Solo agent handles all the details, scheduling showings, showing homes etc… So they cannot possibly respond to leads within minutes consistently. Besides the actual hard cost of the leads, the opportunity cost is a lot greater.
Don’t forget to use the full screen function at the bottom of the presentation.
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