Gary Keller and Jay Papasan: The Lead Generation Model

by Rob Aubrey on November 15, 2009

A really good video with Gary Keller and Jay Papasan on Lead Generation. They talk about prospecting and marketing. The 8×8, 12 direct and the 33 touch.

Keys

Seller’s Market is Marketing Based and Prospecting Enhanced

Buyer’s Market is Prospecting Based and Marketing Enhanced

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