For Sale By Owner

by Rob Aubrey on November 2, 2008

f.s.b.o.

Popular definitions. Doesn’t want to pay a commission, or work with an agent.

My definition

Someone that wants to sell their home so bad, that they are willing to spend money advertising to inform you.

For Sale By Owners can be a lucrative source of income. It is a highly skilled, highly disciplined and requires a healthy self esteem. Part of the skill is knowing your dialogue, they will hit you with things and if you cannot handle them by knowing what to say you are toast.

One of the biggest keys to dealing with FSBOs is the ability to handle rejection and realize they are not rejecting you personally. Once you have identified their motivation and you are clear that they are willing to do what it takes to sell the property and you know their time frame. Then it is all about massive follow up. See inside 30

The trick is to call as many as you can and go for appointments. But you always want to determine their why, when and where. I have learned through many coaches such as John Furber and many other great coaches. It is all about the why, when and where. It boils down to this, if the why is strong enough then they will do what it takes. The pain of not moving has to become greater than the pain of not moving.

If they will not give you an appointment and you are clear they are hot lead then you put them in an aggressive follow up system.

To get your FSBO leads click here

 

 

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