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You Are Your EMail Address

Rob Aubrey — Fri, 25 Nov 2011 16:30:53 +0000

You Are Your Email Address!!!

I hate to quote Joan Rivers, but “Can We Talk”? It’s about your email address.

If you are in any kind of sales and you are using an email address that you don’t own OR that is a non professional type like hotmail, yahoo or aol , I highly recommend you don’t!

Let’s talk about non professional first. If you are helping people with financial services such as loans, real estate, insurance, planning, I have a question for you. How does an email address like idorealestate69@yahoo.com sound to you? People are interviewing you long before you meet in person.

Now let’s chat about addresses you don’t own.

If you are using an email address that you don’t own, I highly recommend you don’t!

As I periodically do, I went through a database of real estate agents, loan officers and other industry professionals. There were about 20% that I knew changed companies and I had to go and look up their new email address. I sent out an email and another 11% bounced. What was interesting to me, some of the ones I updated were using the new companies email address HELLO!!! That was about 30% of the email addresses were not valid before I cleaned it up. So promise me you will stop using MyCompanyOwnsMyEmail@YourCompany.com Yeah I know you love your company and you never plan to leave. I said the same thing about my last two companies, but because I only market my name, my ph # and my email address, all my past clients can get a hold of me.

Also another mistake is using your Internet Service Providers email domain, like comcast, q, msn, att.net or even @realtor.com or @topproducer.com. Inevitably you will part ways with that organization at some point.

How much money has been lost because people cannot get a hold of you? Is it possible one or two transactions? We’re talking five figures for some.

In my not so humble opinion I think the only acceptable free email service is firstname.lastname@gmail.com or something very similar, not bestrealtor@, bestloans@

Now, how much does a a professional email address cost? Gmail’s FREE! Google Apps is FREE, the domain name cost about $10 per year. Spend a $100 and be set for 10 years. For the mathematically challenged that’s $20 for 2 years, $30 for 3 years… LOL

As always if you have any questions feel free to contact me.
801-999-8209 Info@WantMoreLeads.com

Texting Apps

Rob Aubrey — Mon, 21 Nov 2011 03:37:44 +0000

We all use text message to communicate. I use Google Voice as my primary phone, it is an awesome tool but that’s another story. You can also send text messages.

I have recently bought a $1.99 app, Google Voice SMS it is a real Nice tool. Google Voice will only allow you to send to a group of 5 at a time. This tool will send to unlimited (they claim), I have sent it to decent size groups.

Because it is part of Google Voice, it will send to groups in your already existing email contacts. One of the other features is you can schedule a text for the future. I’ve been using this feature for appointment reminders. It is awesome, so when I set an appointment, I set a confirmation text to go off about 2 hours prior to the appointment to confirm the appointment asking them to please reply.

So you can set a group text to go off in the future for marketing purposes.

Flip Camera For Real Estate Agents

Rob Aubrey — Wed, 26 May 2010 12:06:31 +0000

For those that went to RE Bar Camp and think they should have a Flip Video Camera.

Since you know that using video in your real estate marketing is not a luxury but a necessity I have listed below some Flip Video Cameras for you.

They range from 60 minutes to 4 hours of HD video.

I think that the 120 minutes is plenty for the Realtor. Your videos should not be more than 1-2 minutes, 3 minutes if you have really good content.

You need to think about how you receive emails and videos. If someone sends you a 4-5 minute video, you might not watch it OR a long winded email you probably won’t read it.

A Vlogger (vlogger is a video blogger) to watch is Ian Watt here is a link to some of his videos http://www.ianwatt.ca/RealEstateVideos

He is very famous in the social media world. He records everything in his car with a flip camera on the little tripod. He has a good presence and part of the appeal is that a sense that you are getting a glimpse into the inner workings of a real estate business. Kinda reality show’ish.

Remember if it is about you only your family will watch it at gun point. If you provide quality content it will go viral.

Google Upgrades Analytics

Rob Aubrey — Fri, 23 Oct 2009 12:35:35 +0000

Google has added some new features to it’s analytics software. Mainly allowing you to create 20 goals per profile.

This little video will give you an understanding of analytics and web site goals.

Credit Repair

Rob Aubrey — Sun, 21 Jun 2009 20:43:01 +0000

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For more information on credit repair go to United Credit Education