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	<title>Want More Leads &#187; SOI</title>
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		<title>SOI Marketing and the Reticular Activating System</title>
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		<pubDate>Fri, 18 May 2012 14:33:30 +0000</pubDate>
		<dc:creator>Rob Aubrey</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SOI]]></category>

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		<title>26 Things You Need To Know About Using The Yellow Pages</title>
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		<pubDate>Sat, 25 Feb 2012 13:51:50 +0000</pubDate>
		<dc:creator>Rob Aubrey</dc:creator>
				<category><![CDATA[Lead Generation]]></category>
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		<description><![CDATA[We all know that for most the part, in the Real Estate Industry that the lion&#8217;s share of the business comes from marketing to their Sphere of Influence to get Repeat Business and Referrals. The idea of advertise in the Yellow Pages is absurd, I agree. After all when was the last time you heard [...]]]></description>
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		<title>Memory Jogger</title>
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		<pubDate>Sun, 20 Nov 2011 21:06:53 +0000</pubDate>
		<dc:creator>Rob Aubrey</dc:creator>
				<category><![CDATA[SOI]]></category>
		<category><![CDATA[COI]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[It has been said many times that people do business with people they know. So if that&#8217;s the case then you need to make a list of the people you know. Easier said then done, if you were to sit down with a yellow legal pad, you would get a decent list. Here is a [...]]]></description>
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		<title>26 Ways the Yellow Pages Can Help Your Business, No Really</title>
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		<pubDate>Mon, 12 Oct 2009 14:49:15 +0000</pubDate>
		<dc:creator>Rob Aubrey</dc:creator>
				<category><![CDATA[SOI]]></category>

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		<description><![CDATA[We all know for the most part Realtors get the lion&#8217;s share of their business from their Sphere of Influence and past clients. The idea for an agent to advertise in the Yellow Pages is absurd, I agree. After all when was the last time you heard of someone getting a call from a yellow [...]]]></description>
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		<title>SOI</title>
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		<pubDate>Mon, 03 Nov 2008 00:13:50 +0000</pubDate>
		<dc:creator>Rob Aubrey</dc:creator>
				<category><![CDATA[SOI]]></category>
		<category><![CDATA[COI]]></category>
		<category><![CDATA[Lead Generating]]></category>

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		<description><![CDATA[  Sphere of Influence or Center of Influence SOI or COI This is probably the most underworked target in the industry. These are people that already know you, trust you and hopefully like you. According to the research that went into the book the Millionaire Real Estate Agent the return from marketing to your SOI [...]]]></description>
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