Old School and New Toys

Here are my thoughts

This was originally posted on Nov 23rd 2009

The number of sold listings for Media One in the previous 12 months as of June 9th 2010 is 66. Again that is real good for an agent or two but not for a company.

Enjoy the video!

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Don’t Forget to use the “Full Screen Option” down on the bottom right hand corner.

A few months ago, WellcomeMat conducted a survey in an effort to better understand both the challenges and benefits of using video marketing within the real estate vertical. Between the results of the survey and our own internal data collected over the course of 2006-2009, we’ve created the industry’s first formal report on video marketing. We are pleased to offer you a copy of this free report. In it, you will find numbers that we have kept very private since the beginning of WellcomeMat’s history (2006 through Q2, 2009). The Real Estate Video Report tackles hard questions that you might have including:

• Property Tours, Neighborhood/City Guides, News/Market Update Videos: What are the best types of videos to create?
• Should we hire professionals to produce videos, offer agents DIY (do-it-yourself) tools or both?
• How much is real estate video growing? Is video the new photo in real estate marketing?
• How is the game changing now that agents can upload videos straight from their mobile phones?

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Ian Watt talking about using Social Media and how applies to real estate.

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Here is Gary Vaynerchuk from Inman Connect

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In case you were wondering if the web thing or social media is a real thing, check out the table below. Pretty cool. You can click on the “Now” button and reset to zero and check results based on a given time period.

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I love this video from Gary Vaynerchuk. He talks about PP, Passion and Patience.

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Someone that is not moving

It took me a long time to realize that someone that is not moving could be categorized as a lead. I am old school, if you are not moving then…

I had an understanding of a SOI or COI Sphere of Influence or Center of Influence. I had heard all kinds of techniques to do marketing, but they were usually from people selling postcards and not selling real estate.

After reading the book Millionaire Real Estate Agent I started getting a clear idea of how and why you marketed to them. Gary Keller’s research also gave a set of numbers that could be used to measure your effectiveness to.

According to the Millionaire Real Estate Agent the ratio is 12:2, which the math whiz folks immediately say that is 6:1 and you are correct. It is broken down like this, 1 out of 12 will refer someone and 1 out of 12 will do something. So the question is, are you the one they are referring and doing something with?

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I had the pleasure of see Joel Burslem the Marketing Director at Inman News and Author of future OF REAL ESTATE MARKETING FOREM. One of the things he talked about was how he loved Amazon, and something they do very well. When you search on Amazon and you look at a book, they always have other suggestions. We have all seen it, people that have read this liked these… or something like that.

Well we can do that too.

For Example you run an ad on craigslist.

Lovely 5 bedroom 2.5 bath that sits on a quarter fenced lot

Listed for $450,000

Blah, blah, blah…

Click here to see more homes like this one.

So you create an IDX search that is for homes in the same zip code that are priced say from $425 – 475,000, min 4 bedrooms and a max of 6. You base the exact search how many returns your are getting, if the result is more than say 25-30 you might to add a little more criteria to narrow it down some. Then create a hyperlink to that search.  

Other examples are creating zip code searches on a web site as seen on the side bar of my blog 3 Pounds of Real Estate

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