We all know for the most part Realtors get the lion’s share of their business from their Sphere of Influence and past clients. The idea for an agent to advertise in the Yellow Pages is absurd, I agree. After all when was the last time you heard of someone getting a call from a yellow pages ad? Some of you are asking what are yellow pages?
So now you are wondering if this techno nerd has been sniffing to much RAM or something.
So now that we agree that SOI is the best, let’s open up the yellow pages to the beginning. What do you see, Abrasives. Who do you know that is in the Abrasives Business (not who is abrasive)? Write them down. Go to the next item Abstracter hmmm, might we know someone in the abstract business, write them down. Next is Accident Reconstruction Service… You get the idea.
Go through the yellow pages and write down all those that come to mind that are not in your current database and add them add them and continue to market to them for repeat and referral business.
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